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Over the past few years, the landscape of the abortion industry has shifted dramatically.

No longer do the majority of abortion seeking women “show up” at abortion facilities for their abortion procedure appointments.

On the contrary, an abortion “shows up” at a woman’s private residence in the form of the abortion pill.

And every day, every week, every month and every year that passes going forward, the percentage of abortions by the abortion pill will grow relative to the percentage of abortions done by surgical procedure.

This reality has left the pro-life community, including many leaders of pro-life organizations, a bit dazed and confused.

Human brains crave predictability, and with the advent of the abortion pill, predictability about how the abortion industry will evolve has gone out the window.

For decades, I have been involved in strategic planning which by its nature is forward looking, so I would like to offer you a brief overview of where I think the abortion industry is heading.

Let’s start with a famous quote by hockey legend Wayne Gretzky which I think should be the mantra for all strategic planning sessions: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

Where the puck is going to be in the abortion industry, its primary strategy, is very clear in my mind: the manufacture and distribution by all means available, both legal and illegal, of the abortion pill.

There are many economic advantages for the abortion industry to continue its rapid move in this direction, and even accelerate it, but let me point out just one advantage because it is the one that pro-lifers have the most difficult time coming to terms with.

Here it is: There are no laws that will stop the abortion pill.

I really need only one evidence point to prove my assertion.

Ask yourself this: Have laws, no matter how strict or comprehensive, ever been able to stop the manufacture and distribution of any illegal drugs that were in high demand?

The answer is no.

Please understand this important point: The chemistry of the abortion pill is well known.

The cat is out of the bag, the genie is out of the bottle and can’t be put back in.


This means that even if you managed to shut down a major abortion pill manufacturer somewhere in the world, the manufacture of the pill will simply reappear somewhere else eventually.

And when there is money to be made from it, distributors will find a way to get it into the hands of those who demand it, even if it is illegal.

That word “demand” there is key, because even though we will not be able to use laws to control the manufacture and distribution of the abortion pill, we most certainly can affect demand for it.


By channeling young women’s innate demand for choosing life in such a way that that demand is stronger than the demand to choose abortion.

That is the formula for winning.

So winning is not about “making abortion unthinkable,” which is impossible, but about making choosing life the option demanded by the majority of young women.


One Comment

    • Don

    • 9 months ago

    Clear and logical foresight.
    Thank you.
    It always was, about Not counting on Laws to stop abortions.
    It’s about changing our hearts.

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