Strategy – Pro-Life Author and Speaker Brett Attebery

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Do You Know Where the Abortion Industry is Headed?

Over the past few years, the landscape of the abortion industry has shifted dramatically. No longer do the majority of abortion seeking women “show up” at abortion facilities for their […]

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How to Channel the Demand to Choose Life

This week, I read an article from a pro-life organization talking about the importance of the ultrasound as an indispensable tool in helping abortion-seeking women change their minds and choose […]

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How the Pro-Life Community Can Create a Unifying Strategy

In the last article, we talked about the fact that since there is no concentration of overwhelming force by the pro-life community, it poses no serious competitive threat to the […]

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Let’s Unify the Pro-Life Movement!

“Why can’t all the pro-life organizations work together?” In my decade of full-time pro-life work, how many times have I heard this question from pro-life philanthropists? More than I can […]

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How to Empower Women Facing Unexpected Pregnancies

I’ve noticed how excited many of my pro-life friends become when I talk about “empowering” women facing unexpected pregnancies. That word, empower, just sounds great, even if we’re not sure […]

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Pro-life Laws Won’t Make Us a Pro-Life America, But This Will

For those of us who bring marketing backgrounds to full-time pro-life work, it can be very challenging to understand the grand strategies put forward by the pro-life community. National pro-life […]

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Woman Centered Design in the Pro-Life Movement

Is the pro-life movement really “all-in” on women facing unexpected pregnancies? I don’t mean all-in in words, but all-in in deeds. In my experience, the answer is no. Yesterday, I […]

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How Does Choosing Life Instead of Abortion Benefit a Woman?

In my previous article, “Why the Abortion Industry Dehumanizes the Preborn,” I discussed win-win versus win-lose agreements. I claimed that the abortion industry offers young women a decidedly win-lose agreement […]

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Why the Abortion Industry Dehumanizes the Preborn

I’m sure you’ve heard of the concept of a “win-win” agreement. Dictionary.com defines win-win as “advantageous to both sides, as in a negotiation.” In other words, it’s not a competition […]

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For the Pro-Life Community, Who is the Customer?

In my book, Your Pro-Life Bottom Line, I dedicated an entire chapter to “Marketing is Everything.” As famed management guru Peter Drucker said, “Marketing is not a function; it is […]

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