For the Pro-Life Community, Who is the Customer?
In my book, Your Pro-Life Bottom Line, I dedicated an entire chapter to “Marketing is Everything.” As famed management guru Peter Drucker said, “Marketing is not a function; it is […]
For the Pro-Life Movement the Best Defense is a Good Offense
Recently, I had the honor of speaking at the Right to Life of Northeast Ohio’s (rtlofneo.com) annual banquet. One of the main points in my talk was that the pro-life […]
Two Keys to Helping an Abortion-seeking Woman Choose Life
We all want more abortion-seeking women to change their minds about abortion and choose life. The most important organization that can facilitate such a change of mind in a woman […]
Why “pre-suasion” is key to defeating Planned Parenthood
If you did a survey of young women in any city in the U.S. and asked them, “When you think of women’s reproductive healthcare, what brand names come to mind?,” […]
