If you’re still with me after I criticized Pregnancy Help Centers yesterday, I’m grateful.
My hope is that you will trust that my intent is to make some things apparent about PHCs that are not so readily apparent to most pro-lifers.
I do that with a desire to help upgrade the competitiveness of PHCs in their daily battles against abortion facilities, and by doing that, help the Pro-Life Business Industry (PLBI) win the market war against the Abortion Industry (AI).
Since I feel a little guilty about being critical of the core intent of folks working at PHCs, I am going to walk back yesterday’s criticism, but only a little, and say that it’s not entirely the fault of PHCs that they are staffed with folks whose primary focus is on saving preborn humans from being killed in their mother’s wombs.
Just Following Orders
You see, PHCs target saving babies’ lives from abortion because they think that is what their customers want?
Wait. What?
Aren’t women facing unexpected pregnancies the customers of PHCs?
Actually, no.
You have to follow the money to find the customers.
And the revenue streams into PHCs do NOT come from women facing unexpected pregnancies.
The money comes from charitable donations given by pro-life benefactors.
THEY are the customers.
And what do those pro-life benefactors want?
When PHCs ask their benefactors what they want, what they hear from pro-life benefactors is that they want preborn humans to be saved from being killed in their mothers’ wombs!
Voila! There you have it!
So PHCs make their primary focus, their core intent, about saving preborn humans from abortion.
PHCs would say that they are just focusing on delivering what their pro-life benefactor customers said they want.
But there’s a problem here.
It’s What You Don’t Say
All good marketers know that you can’t just focus on a customer’s spoken needs.
You also have to discover their “unspoken” needs.
It is very unfortunate that pro-lifers’ spoken needs, when it comes to all matters pro-life, have been conditioned almost entirely by the Pro-Life Movement.
And the Pro-Life Movement, as a social justice movement, has ONE highly focused message: the legal right to life for preborn humans.
The problem is that the Pro-Life Business Industry should NOT be part of the Pro-Life Movement.
It is tied at the the hip with the Pro-Life Movement, for sure, but it is should NOT be contained within the Pro-Life Movement.
And therefore, the Pro-Life Business Industry needs its own language that brings clarity to how it can operate effectively, and win against the abortion industry.
Currently, that language is largely non-existent.
Let’s Go Win This Thing!
But one of the first words the Pro-Life Business Industry should adopt is “compete.”
If pro-life benefactors who give money to PHCs adopted a mindset that the purpose of PHCs is to compete against abortion facilities, then the focus shifts to what PHCs must do to win in their efforts to attract women facing unexpected pregnancies away from abortion facilities.
In other words, what should PHCs do in order to persuade women to “buy” a PHC’s choose life services, instead of “buying” an abortion facility’s abortion services?
I believe that many pro-life benefactors, especially those with business backgrounds, who currently give money to PHCs do think this way subconsciously, but they have adopted language from the Pro-Life Movement, so they can’t yet verbalize Pro-Life Business Industry language.
It’s currently an “unspoken” need.
If those benefactors adopt a business competition mindset, then they will look at their charitable gifts to PHCs as investments that fuel PHCs to achieve ONE business goal: Persuade ALL women facing unexpected pregnancies to “buy” a PHC’s choose life services instead of “buying” a competing abortion facility’s abortion services.
Regards.
Brett
