In 2018, Jeff Bezos of Amazon.com fame, established the Bezos Day One Fund.
The $2 billion fund seeks to help homeless people, or improve children’s access to education in poor areas.
In terms of the “improve children’s access to education in poor areas” aspect, note the principles the fund uses to decide its funding priorities.
From the fund’s website: “The Fund uses the same set of principles that have driven Amazon. Most important among those will be genuine, intense customer obsession. The child will be the customer.“
Did you catch that? “…genuine, intense customer obsession.“
Now that provides the clarity needed to establish clear operating priorities.
Who Is the Customer?
It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.
A PHC’s customer IS NOT the preborn human being.
A PHC’s customer IS the abortion-seeking woman experiencing the fear of an unexpected pregnancy.
Rare is the PHC that can offer measurable proof of an “intense customer obsession” oriented toward the woman facing an unexpected pregnancy.
If you doubt me on this, I invite you to “mystery call” yourself, or if you are a man, have a woman you know mystery call, any of the PHCs operating in your local community.
During that mystery call, act as if you just discovered that you are pregnant; that your pregnancy causes you great fear; and that your fear is leading you down the path of wanting to get an abortion.
If the PHCs you call are founded on the principles of an intense customer obsession oriented toward helping an abortion-minded woman, your call will be answered by highly trained, highly skilled professionals who understand that they are engaging you in a sales call.
Giving You What You Truly Need
In other words, they understand that you are in the market for a service, and what they have to offer you – choose life services – is what you truly need, but not necessarily what you think you want at the present moment.
With that understanding, the PHC sales professional you have on the line will be well-versed in how to gently guide you toward making an appointment with the PHC with the aim of eventually helping you to see what is best for you: choosing life for the preborn human growing in your womb.
If you have a business background, especially in marketing and sales, all of this will seem rather obvious to you.
But if you mystery call PHCs, this is not what you will encounter for the vast majority (I would say over 90%) of your calls.
If you have a marketing or sales background, you will be appalled at what you hear during the majority of your calls.
How could PHCs get this so wrong?
More on that tomorrow…
Regards,
Brett
