Business people are perplexed as to why a national pro-life competitor to Planned Parenthood has yet to emerge.
I admit, it’s frustrating.
But now that I’ve been working in the industry full-time for five years, I believe I better understand the reasons why.
Today, let’s talk about one of those reasons which I’ll put under a broad heading: information…
Recall that a few weeks ago, I met with the leadership of a Pregnancy Help Center, including their Executive Director and a few of their Board members.
Though there were several specific topics that we discussed, the central theme of the meeting was what could the PHC do to become more competitive against the abortion facility situated across the parking lot from the PHC…
Several weeks ago, the Executive Director and several members of the Board of Directors of a Pregnancy Help Center located in a large city, asked to meet with me and one of their key benefactors who has a strong marketing background in sales and marketing.
Although they had specific issues they wanted to talk about, I would say the overarching request this PHC’s leadership team had was to discuss ideas on how to compete more effectively against the local abortion facility near them…
What a game yesterday in the Super Bowl! I thought the Kansas City Chiefs were out of it, but they showed, once again, that they are the comeback kids!
As always, the TV advertisements during the Super Bowl were a mixed bag.
Some were very entertaining, even memorable…
Following the March for Life, or any other of the marches that take place in other cities around the country, a question always comes into my mind.
The question is, “How many of those marching truly understand what the impact of overturning Roe versus Wade would be…?”
If you’re still with me after I criticized Pregnancy Help Centers yesterday, I’m grateful.
My hope is that you will trust that my intent is to make some things apparent about PHCs that are not so readily apparent to most pro-lifers.
I do that with a desire to help upgrade the competitiveness of PHCs in their daily battles against abortion facilities, and by doing that, help the Pro-Life Business Industry (PLBI) win the market war against the Abortion Industry (AI)…
I claimed yesterday that Pregnancy Help Centers, in general, are performing poorly at ministry.
This claim will bring scorn my way from many in the Pro-Life Movement who will tell me that I don’t know what I’m talking about because “ministry” is about serving others, and folks who work at Pregnancy Help Centers have huge hearts for service…
Just because one location that supplies a product or service no longer supplies that product or service, it doesn’t necessarily follow that customers for that product or service are choosing the competing product or service.
In other words, just because an abortion facility closes, it does not necessarily follow that women experiencing unexpected pregnancies choose life for their babies.
They could just go to a different abortion facility to get an abortion…
“We’re winning!” is something you hear a lot these days from leaders in the Pro-Life Movement.
As a marketer with a background in analytics, I have a problem with the Pro-Life Movement claim that “we’re winning!” simply because I haven’t seen an analysis that eliminates all other factors that could have possibly contributed to the drop in the number of abortions.
Recall in my post yesterday that I said, “It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.”
If we asked this question of 100 randomly selected PHC Executive Directors…
