Brett Attebery – Page 4 – Pro-Life Author and Speaker Brett Attebery

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How to Channel the Demand to Choose Life

This week, I read an article from a pro-life organization talking about the importance of the ultrasound as an indispensable tool in helping abortion-seeking women change their minds and choose […]

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How the Pro-Life Community Can Create a Unifying Strategy

In the last article, we talked about the fact that since there is no concentration of overwhelming force by the pro-life community, it poses no serious competitive threat to the […]

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Let’s Unify the Pro-Life Movement!

“Why can’t all the pro-life organizations work together?” In my decade of full-time pro-life work, how many times have I heard this question from pro-life philanthropists? More than I can […]

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How to Empower Women Facing Unexpected Pregnancies

I’ve noticed how excited many of my pro-life friends become when I talk about “empowering” women facing unexpected pregnancies. That word, empower, just sounds great, even if we’re not sure […]

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Pro-life Laws Won’t Make Us a Pro-Life America, But This Will

For those of us who bring marketing backgrounds to full-time pro-life work, it can be very challenging to understand the grand strategies put forward by the pro-life community. National pro-life […]

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Woman Centered Design in the Pro-Life Movement

Is the pro-life movement really “all-in” on women facing unexpected pregnancies? I don’t mean all-in in words, but all-in in deeds. In my experience, the answer is no. Yesterday, I […]

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How Does Choosing Life Instead of Abortion Benefit a Woman?

In my previous article, “Why the Abortion Industry Dehumanizes the Preborn,” I discussed win-win versus win-lose agreements. I claimed that the abortion industry offers young women a decidedly win-lose agreement […]

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Why the Abortion Industry Dehumanizes the Preborn

I’m sure you’ve heard of the concept of a “win-win” agreement. Dictionary.com defines win-win as “advantageous to both sides, as in a negotiation.” In other words, it’s not a competition […]

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For the Pro-Life Community, Who is the Customer?

In my book, Your Pro-Life Bottom Line, I dedicated an entire chapter to “Marketing is Everything.” As famed management guru Peter Drucker said, “Marketing is not a function; it is […]

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From Life-affirming to Life-empowering

The pro-life community has its own lexicon. It’s interesting to see how certain terms evolve and then how leaders in the pro-life movement begin to use them, and then how […]