Should We Get In the Game?

There are between 3,000 and 4,000 Pregnancy Help Centers spread out across the United States.
 
That sounds impressive, but as we discovered in yesterday’s article, it’s not a good thing because many of those centers are located in areas where there is low demand for abortion.
 
Why does this happen?
 
We’ll explore another reason in today’s article using the economic concept of “market barriers to entry…”

Too Much of a Good Thing

Yesterday, we left off with my assertion that because there is no mechanism that delivers relevant information to pro-life investors about which PHCs generate a strong ROI (lives saved from abortion), and which PHCs don’t, there is too much money flowing to PHCs that aren’t effective, and too little money flowing to PHCs that are effective…

For Your Information

Business people are perplexed as to why a national pro-life competitor to Planned Parenthood has yet to emerge.
 
I admit, it’s frustrating.
 
But now that I’ve been working in the industry full-time for five years, I believe I better understand the reasons why.
 
Today, let’s talk about one of those reasons which I’ll put under a broad heading: information…

Eyes Wide Open

Recall that a few weeks ago, I met with the leadership of a Pregnancy Help Center, including their Executive Director and a few of their Board members.
 
Though there were several specific topics that we discussed, the central theme of the meeting was what could the PHC do to become more competitive against the abortion facility situated across the parking lot from the PHC…

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The Name Game

Several weeks ago, the Executive Director and several members of the Board of Directors of a Pregnancy Help Center located in a large city, asked to meet with me and one of their key benefactors who has a strong marketing background in sales and marketing.
 
Although they had specific issues they wanted to talk about, I would say the overarching request this PHC’s leadership team had was to discuss ideas on how to compete more effectively against the local abortion facility near them…

WHO is a Pregnancy Help Center’s Customer?

If you’re still with me after I criticized Pregnancy Help Centers yesterday, I’m grateful.
 
My hope is that you will trust that my intent is to make some things apparent about PHCs that are not so readily apparent to most pro-lifers.
 
I do that with a desire to help upgrade the competitiveness of PHCs in their daily battles against abortion facilities, and by doing that, help the Pro-Life Business Industry (PLBI) win the market war against the Abortion Industry (AI)…

What’s Your REAL Why?

I claimed yesterday that Pregnancy Help Centers, in general, are performing poorly at ministry.
 
This claim will bring scorn my way from many in the Pro-Life Movement who will tell me that I don’t know what I’m talking about because “ministry” is about serving others, and folks who work at Pregnancy Help Centers have huge hearts for service…

But What About all those Abortion Facility Closings?

Just because one location that supplies a product or service no longer supplies that product or service, it doesn’t necessarily follow that customers for that product or service are choosing the competing product or service.
 
In other words, just because an abortion facility closes, it does not necessarily follow that women experiencing unexpected pregnancies choose life for their babies.
 
They could just go to a different abortion facility to get an abortion…

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