Returning to our Shark Tank example from yesterday’s article, once the sharks pivot from their emotional reaction to a product investment opportunity to an analysis based on data, what questions do they ask?
First, they want some evidence that there is actual demand for the product under consideration…
In yesterday’s article, I claimed that for a typical PHC, the board members’ own strong emotional desires to end abortion results in them losing objectivity when evaluating the performance of the PHC executives and team members responsible for getting results.
Subjective feelings based on emotional intent and trying hard, replace objective data revealing measurable success…
I joined the pro-life movement relatively late in life.
I wish I had written down the exact year, but the first time I made the trip to the March for Life in Washington D.C. was about the year 2010 when I was 44 years old…
Economist Milton Friedman once said in reference to governmental public policy programs, “One of the great mistakes is to judge policies and programs by their intentions rather than their results.” (emphasis mine)
This weekend, I had a fruitful discussion with my youngest son about the importance of measuring success using dispassionate metrics – dispassionate here meaning objective and unemotional…
In the midst of the ongoing Covid-19 pandemic, we are all learning hard lessons, both personally and professionally, about the costs of both ignorance and ignoring.
The English word “ignorance” is based on the Latin term ignorare, meaning “to not know…”
How can a Pregnancy Help Center compete effectively against the “convenience” of the abortion pill offered by the abortion industry?
I don’t think there is an easy answer to this…
The abortion industry’s “product offering” continues to evolve rapidly.
Specifically, medical abortions, also known as the “abortion pill,” continue to make up a greater portion of overall abortions…
The Board of Directors of a “benefactor-centered” Pregnancy Help Center (PHC) has decided, based on market share data that reveals the PHC is losing its competitive battle against Planned Parenthood, that it must bring in new leadership to transform the PHC into an organization that can compete successfully, as measured by market share…
When it comes to competing effectively against Planned Parenthood, as measured by market share, a Pregnancy Help Center (PHC) must be equipped to compete at a major league level.
That’s where Planned Parenthood plays in terms of the 4 Ps of marketing.
Unfortunately, most PHCs currently operate at a minor league level…
“You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar
I’ve known this quote from Zig Ziglar for quite some time.
Direct marketers often use a variation of this, “Find out what people want, and give it to them…”