Creating the First National Pro-Life Women’s Healthcare Brand
Below are the remarks I made at a talk I gave in Midland, TX on May 19, 2022 Everybody has a story, everybody has their why for getting involved in […]
Overturning Roe won’t reduce abortions as much as this will
In Monday’s article here, I argued that the overturning of Roe v Wade will only reduce abortions nationwide by 10 – 20%. A great victory, for sure, but not the […]
Does the Pro-Life Community have its Head in the Sand?
Yes, it does. What do I mean? I mean we in the Pro-Life Movement have put so much hope in the overturning of Roe v Wade for so long that […]
Don’t Be Generous. Be Demanding.
I’m sure the title of the article caught your attention!
My question to you, as well as to myself, is why does that imperative – “Don’t be generous. Be demanding.” – cause such a negative emotional reaction within us?
Eventually, It Catches Up With You
In yesterday’s article, I mentioned the concept of “buyer’s remorse,” also sometimes called “buyer’s regret.”
This occurs when the buyer of a product or service eventually realizes that they made a mistake – that the product they bought did not measurably improve their lives, and instead, likely diminished their lives in a specific way…
All You Need Is Love
Yesterday, I was blessed to participate in a three-way phone conversation with Bridget VanMeans, the leader of ThriVe Express Women’s Healthcare (Read my articles about ThriVe here, here, here, and here), and a pro-life benefactor (he subscribes to my articles but I don’t have permission to use his name here) who wanted to learn more about ThriVe’s strategy.
As always, Bridget offered a treasure trove of insights about what it takes for a pro-life Pregnancy Medical Center to win, as measured by market share, against Planned Parenthood…
Talk Is Cheap
When you were a teenager, did you talk a big game about all the problems in the world, and how you were sure you had the answers?
I know I did.
And those answers always went something like this: Equality! Justice! Fairness! Love! Generosity…!
Non-Profit Status With For-Profit Attitude
Just a thought experiment, but I wonder what would happen if all pro-life pregnancy centers converted from non-profits to for-profits?
Would “donations” dry up?
I’m not sure, but even if that happened, I don’t think that would necessarily be a bad thing…
Your Market Share Investment Algorithm
In yesterday’s article, I made the assertion that even experienced marketing and sales professionals, who would habitually only invest in an opportunity based on quantitative numbers, have a tendency to throw that habit out when it comes to investing in pro-life pregnancy centers…
To Get What You Expect, Inspect
“People don’t do what you expect but what you inspect.” -Louis V. Gerstner, Jr.
If you have a marketing or sales background, I hope you were disappointed when I revealed to you the standard response given by most pro-life pregnancy centers when asked by an abortion-seeking woman, “Do you provide abortions?” henceforth referred to as “the question…”