Following the March for Life, or any other of the marches that take place in other cities around the country, a question always comes into my mind.
The question is, “How many of those marching truly understand what the impact of overturning Roe versus Wade would be…?”
If you’re still with me after I criticized Pregnancy Help Centers yesterday, I’m grateful.
My hope is that you will trust that my intent is to make some things apparent about PHCs that are not so readily apparent to most pro-lifers.
I do that with a desire to help upgrade the competitiveness of PHCs in their daily battles against abortion facilities, and by doing that, help the Pro-Life Business Industry (PLBI) win the market war against the Abortion Industry (AI)…
I claimed yesterday that Pregnancy Help Centers, in general, are performing poorly at ministry.
This claim will bring scorn my way from many in the Pro-Life Movement who will tell me that I don’t know what I’m talking about because “ministry” is about serving others, and folks who work at Pregnancy Help Centers have huge hearts for service…
Nothing evokes a stronger negative reaction from the leaders of many Pregnancy Help Centers than to suggest to them that their primary function is SALES.
They will assure you that sales is NOT their primary function. Ministry is!
Doesn’t “ministry” sound so much nicer than “sales…?”
Just because one location that supplies a product or service no longer supplies that product or service, it doesn’t necessarily follow that customers for that product or service are choosing the competing product or service.
In other words, just because an abortion facility closes, it does not necessarily follow that women experiencing unexpected pregnancies choose life for their babies.
They could just go to a different abortion facility to get an abortion…
“We’re winning!” is something you hear a lot these days from leaders in the Pro-Life Movement.
As a marketer with a background in analytics, I have a problem with the Pro-Life Movement claim that “we’re winning!” simply because I haven’t seen an analysis that eliminates all other factors that could have possibly contributed to the drop in the number of abortions.
What problem do you solve and for whom do you solve it?
If you are considering investing in your local Pregnancy Help Center, before you do, I recommend that you ask the Executive Director this question and pay careful attention to what they say…
Recall in my post yesterday that I said, “It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.”
If we asked this question of 100 randomly selected PHC Executive Directors…
In 2018, Jeff Bezos of Amazon.com fame, established the Bezos Day One Fund.
From the fund’s website: “The Fund uses the same set of principles that have driven Amazon. Most important among those will be genuine, intense customer obsession. The child will be the customer.”
Did you catch that? “…genuine, intense customer obsession…”
Yesterday, we looked at an interesting phenomenon.
Many pro-life philanthropists who made their money by executing successful business strategies do not use their acquired business acumen when evaluating whether or not a PHC can compete effectively against Planned Parenthood.
What could explain this…?