“We’re winning!” is something you hear a lot these days from leaders in the Pro-Life Movement.
As a marketer with a background in analytics, I have a problem with the Pro-Life Movement claim that “we’re winning!” simply because I haven’t seen an analysis that eliminates all other factors that could have possibly contributed to the drop in the number of abortions.
Recall in my post yesterday that I said, “It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.”
If we asked this question of 100 randomly selected PHC Executive Directors…
In 2018, Jeff Bezos of Amazon.com fame, established the Bezos Day One Fund.
From the fund’s website: “The Fund uses the same set of principles that have driven Amazon. Most important among those will be genuine, intense customer obsession. The child will be the customer.”
Did you catch that? “…genuine, intense customer obsession…”
Yesterday, we looked at an interesting phenomenon.
Many pro-life philanthropists who made their money by executing successful business strategies do not use their acquired business acumen when evaluating whether or not a PHC can compete effectively against Planned Parenthood.
What could explain this…?
Imagine someone presented you with an opportunity to invest in a new business, let’s say, for example, a new organic food store down the street.
Before you decided to invest, or not invest, would you want to know everything you could about the people who would be running the store…
My beat in the articles on this site is pro-life business, and more specifically exploring how pro-life Pregnancy Help Centers (PHCs) can compete and win against Planned Parenthood in the battle for clients.
With Planned Parenthood’s annual report showing an increase in abortions performed last year to 345,672 their market share has increased even further.
Nonetheless, we pro-life business folks should channel our inner Churchills and “NEVER GIVE UP….”
Planned Parenthood just released its annual report.
Number of abortions performed last year: 345,672
Number of abortions performed the year before: 332,757
Enough said….
Yesterday, we left off with my assertion that Planned Parenthood’s strategy of focusing its marketing messages on the person who will make the purchase decision – the pregnant woman – gives it a significant competitive advantage over most Pregnancy Help Centers that have a tendency to focus their marketing messages on the plight of the preborn baby, who is not the person who will make the purchase decision….
I hope my claims yesterday about Pregnancy Help Centers, in general, losing badly to Planned Parenthood in terms of market share measurements didn’t cause you too much heartburn last night.
Actually, part of me hopes it caused you at least a small bit of angst.
A little pain can lead to a willingness to change.
For long-time pro-lifers, it can be difficult to break out of the “PHC as social ministry” mindset, and embrace a “PHC as business competitor” mindset….
I remember back in the 80s and 90s when WalMart was taking over the retail universe in the U.S., there were so called “mom and pop” retail stores in many towns that were praying that WalMart would not set up shop in their communities.
A new WalMart in town was the death knell for small retail stores….