Recall in my post yesterday that I said, “It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.”
If we asked this question of 100 randomly selected PHC Executive Directors…
In 2018, Jeff Bezos of Amazon.com fame, established the Bezos Day One Fund.
From the fund’s website: “The Fund uses the same set of principles that have driven Amazon. Most important among those will be genuine, intense customer obsession. The child will be the customer.”
Did you catch that? “…genuine, intense customer obsession…”
Imagine someone presented you with an opportunity to invest in a new business, let’s say, for example, a new organic food store down the street.
Before you decided to invest, or not invest, would you want to know everything you could about the people who would be running the store…
Why would a Pregnancy Help Center (PHC), established to serve women facing unexpected pregnancies, use words in their organization’s name that focus not on the woman’s needs, but instead on the needs of the preborn baby?
Admittedly, for marketers and sales professionals who don’t have much knowledge of the pro-life industry, it appears to be a amateurish error…
Yesterday, I made the claim that a PHC will win more competitive battles against Planned Parenthood to the extent that the PHC can offer, and then deliver on, the promise that choosing life for her child will not only meet a woman’s Physiological and Safety needs, but also her needs for Love and belonging, Esteem, and Self-actualization….
Last week, I made the claim that, as an industry, if PHCs had been focused the last 50 years on working tirelessly to improve the attractiveness of the “choose life” product vis-a-vis the abortion services product, we would have Planned Parenthood running scared, and would be winning the market share battle.
No doubt, that claim will anger many leaders of Pregnancy Help Centers….
Planned Parenthood just released its annual report.
Number of abortions performed last year: 345,672
Number of abortions performed the year before: 332,757
Enough said….
Recently, I went with my wife to watch one of those sappy holiday season movies.
The movie is called “Last Christmas.”
As all movies like this do, it pulls at your heartstrings and makes you feel good.
A perfect date night type movie.
I won’t give away the movie, but one of the primary themes is that you can only be truly happy when you serve others….
Yesterday, we left off with my assertion that Planned Parenthood’s strategy of focusing its marketing messages on the person who will make the purchase decision – the pregnant woman – gives it a significant competitive advantage over most Pregnancy Help Centers that have a tendency to focus their marketing messages on the plight of the preborn baby, who is not the person who will make the purchase decision….
I hope my claims yesterday about Pregnancy Help Centers, in general, losing badly to Planned Parenthood in terms of market share measurements didn’t cause you too much heartburn last night.
Actually, part of me hopes it caused you at least a small bit of angst.
A little pain can lead to a willingness to change.
For long-time pro-lifers, it can be difficult to break out of the “PHC as social ministry” mindset, and embrace a “PHC as business competitor” mindset….