Recently, I went with my wife to watch one of those sappy holiday season movies.
The movie is called “Last Christmas.”
As all movies like this do, it pulls at your heartstrings and makes you feel good.
A perfect date night type movie.
I won’t give away the movie, but one of the primary themes is that you can only be truly happy when you serve others….
Yesterday, we left off with my assertion that Planned Parenthood’s strategy of focusing its marketing messages on the person who will make the purchase decision – the pregnant woman – gives it a significant competitive advantage over most Pregnancy Help Centers that have a tendency to focus their marketing messages on the plight of the preborn baby, who is not the person who will make the purchase decision….
I hope my claims yesterday about Pregnancy Help Centers, in general, losing badly to Planned Parenthood in terms of market share measurements didn’t cause you too much heartburn last night.
Actually, part of me hopes it caused you at least a small bit of angst.
A little pain can lead to a willingness to change.
For long-time pro-lifers, it can be difficult to break out of the “PHC as social ministry” mindset, and embrace a “PHC as business competitor” mindset….
Picking up where we left off in the previous post, I imagine you may have experienced a strong reaction to my statement that Planned Parenthood typically destroys its local pregnancy help center competition.
Perhaps when you attended your local PHC’s annual banquet, they reported to you that they had saved 100 lives from abortion last year. How on earth could that mean that Planned Parenthood “destroyed” them?
Good question….
I used to be “pro-abortion.”
So much so that I agreed to the abortion of my own child when I was a young man.
It’s been quite a journey from what I believed then, to what I believe now….