Measuring Pro-Life Market Share at the Ballot Box – Part 2
We left off last week’s article with the conclusion that the results of the midterm elections, specifically the failure of pro-life ballot propositions in many states, reveal that we as […]
Measuring Pro-Life Market Share at the Ballot Box – Part 1
Election day was Tuesday this week, and there is much in the news about winning and losing – what caused one candidate to win, and another to lose. I am […]
The Abortion Battlefield has Permanently Shifted
When you go head to head against a tough competitor in business, it is extremely helpful, if not essential, to understand the lay of the competitive landscape. And though your […]
The Pro-Life Marketing Problem
In my view, the pro-life movement is a human rights movement primarily concerned with overturning laws that legalize abortion, and instituting laws that encourage human flourishing. Of course, those are […]
Secure Your Own Oxygen Mask First
On a recent trip, right before takeoff a member of the flight crew gave the same directions I’ve heard hundreds of times before. The directions go something like, “Please make […]
What do we mean by an “abortion free” state?
There has been a lot of excitement in the pro-life world following the overturning of Roe v Wade, and understandably so. One of the words we’re now hearing being used […]
Why “pre-suasion” is key to defeating Planned Parenthood
If you did a survey of young women in any city in the U.S. and asked them, “When you think of women’s reproductive healthcare, what brand names come to mind?,” […]
Can Abortion be Made “Unthinkable”? No, and Yes.
If you’re tuned in to what what leaders in the Pro-Life Movement say, you will often hear the statement “make abortion unthinkable.” For reasons I couldn’t figure out until recently, […]
How to Stop Playing Pro-Life Traffic Cop
Are you a pro-life traffic cop? All of us pro-lifers are to some extent, but it’s important to know exactly to what extent. What do I mean? If your sole […]
Creating the First National Pro-Life Women’s Healthcare Brand
Below are the remarks I made at a talk I gave in Midland, TX on May 19, 2022 Everybody has a story, everybody has their why for getting involved in […]