But What About all those Abortion Facility Closings?

Just because one location that supplies a product or service no longer supplies that product or service, it doesn’t necessarily follow that customers for that product or service are choosing the competing product or service.
 
In other words, just because an abortion facility closes, it does not necessarily follow that women experiencing unexpected pregnancies choose life for their babies.
 
They could just go to a different abortion facility to get an abortion…

We’re Winning! Really?

“We’re winning!” is something you hear a lot these days from leaders in the Pro-Life Movement.
 

As a marketer with a background in analytics, I have a problem with the Pro-Life Movement claim that “we’re winning!” simply because I haven’t seen an analysis that eliminates all other factors that could have possibly contributed to the drop in the number of abortions.

Question NUMERO UNO

Recall in my post yesterday that I said, “It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.”
 
If we asked this question of 100 randomly selected PHC Executive Directors…

WHO is the Customer?

Why would a Pregnancy Help Center (PHC), established to serve women facing unexpected pregnancies, use words in their organization’s name that focus not on the woman’s needs, but instead on the needs of the preborn baby?
 
Admittedly, for marketers and sales professionals who don’t have much knowledge of the pro-life industry, it appears to be a amateurish error…

What’s In a Name?

Yesterday, I made the claim that a PHC will win more competitive battles against Planned Parenthood to the extent that the PHC can offer, and then deliver on, the promise that choosing life for her child will not only meet a woman’s Physiological and Safety needs, but also her needs for Love and belonging, Esteem, and Self-actualization….

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