Nothing evokes a stronger negative reaction from the leaders of many Pregnancy Help Centers than to suggest to them that their primary function is SALES.
They will assure you that sales is NOT their primary function. Ministry is!
Doesn’t “ministry” sound so much nicer than “sales…?”
Just because one location that supplies a product or service no longer supplies that product or service, it doesn’t necessarily follow that customers for that product or service are choosing the competing product or service.
In other words, just because an abortion facility closes, it does not necessarily follow that women experiencing unexpected pregnancies choose life for their babies.
They could just go to a different abortion facility to get an abortion…
“We’re winning!” is something you hear a lot these days from leaders in the Pro-Life Movement.
As a marketer with a background in analytics, I have a problem with the Pro-Life Movement claim that “we’re winning!” simply because I haven’t seen an analysis that eliminates all other factors that could have possibly contributed to the drop in the number of abortions.
What problem do you solve and for whom do you solve it?
If you are considering investing in your local Pregnancy Help Center, before you do, I recommend that you ask the Executive Director this question and pay careful attention to what they say…
Recall in my post yesterday that I said, “It is my hope that, one day, Pregnancy Help Centers (PHCs) in the Pro-Life Business Industry will demonstrate the same clear understanding of who their customer is in their daily competitive battle against the Abortion Industry.”
If we asked this question of 100 randomly selected PHC Executive Directors…
In 2018, Jeff Bezos of Amazon.com fame, established the Bezos Day One Fund.
From the fund’s website: “The Fund uses the same set of principles that have driven Amazon. Most important among those will be genuine, intense customer obsession. The child will be the customer.”
Did you catch that? “…genuine, intense customer obsession…”
Yesterday, we looked at an interesting phenomenon.
Many pro-life philanthropists who made their money by executing successful business strategies do not use their acquired business acumen when evaluating whether or not a PHC can compete effectively against Planned Parenthood.
What could explain this…?
Imagine someone presented you with an opportunity to invest in a new business, let’s say, for example, a new organic food store down the street.
Before you decided to invest, or not invest, would you want to know everything you could about the people who would be running the store…
Why would a Pregnancy Help Center (PHC), established to serve women facing unexpected pregnancies, use words in their organization’s name that focus not on the woman’s needs, but instead on the needs of the preborn baby?
Admittedly, for marketers and sales professionals who don’t have much knowledge of the pro-life industry, it appears to be a amateurish error…
Yesterday, I made the claim that a PHC will win more competitive battles against Planned Parenthood to the extent that the PHC can offer, and then deliver on, the promise that choosing life for her child will not only meet a woman’s Physiological and Safety needs, but also her needs for Love and belonging, Esteem, and Self-actualization….