If you are a salesperson, what would you say if a prospective customer called you, and the first question she asked was if you provide the product that your competitor offers?
If you say to her, “No, we don’t offer that, but what we do offer is this (your product),” what do you think will happen…?
Can you imagine how women facing an unexpected pregnancy see themselves? After all, they are surrounded by a culture that tells them that an unexpected pregnancy is a mistake.
While it’s true, in many cases but not all, that a woman may have exercised poor judgement in doing what led to her unexpected pregnancy, the unexpected pregnancy itself is a unique human being – NOT a mistake…
In yesterday’s article, we discussed falling into the marketing trap of “If you build it, they will come.”
Just as insidious is the trap of “The product is so good, it sells itself…”
In business,”If you build it, they will come,” is not a good marketing strategy.
You have to tell people what you built, what problem it will solve for them, and then invite them to take action…
Several weeks ago, the Executive Director and several members of the Board of Directors of a Pregnancy Help Center located in a large city, asked to meet with me and one of their key benefactors who has a strong marketing background in sales and marketing.
Although they had specific issues they wanted to talk about, I would say the overarching request this PHC’s leadership team had was to discuss ideas on how to compete more effectively against the local abortion facility near them…
What a game yesterday in the Super Bowl! I thought the Kansas City Chiefs were out of it, but they showed, once again, that they are the comeback kids!
As always, the TV advertisements during the Super Bowl were a mixed bag.
Some were very entertaining, even memorable…
“I am looking for a clinic that handles abortions.”
Yesterday, I had the honor of interviewing a woman who, only 11 months ago, discovered that she was facing an unexpected pregnancy.
Filled with fear, she texted the above message to an organization she believed could help her overcome her fear…
Here’s a hard truth: the vast majority – I estimate 80 to 90% – of the 3,000 pro-life Pregnancy Help Centers are not really competing against Planned Parenthood.
A better description, often used in the pro-life movement, for the majority of these centers would be “Pregnancy Resource Centers,” also known as PRCs…
Last week, Planned Parenthood launched its biggest electoral effort in its history. It plans to invest $45 million to support presidential, congressional and state-level candidates in the 2020 elections who support access to abortion.
Not to be outdone, the very next day following Planned Parenthood’s announcement, the pro-life Susan B. Anthony List launched a $52 million campaign to support President Trump’s reelection bid.
Last week, Planned Parenthood launched its biggest electoral effort in its history. It plans to invest $45 million to support presidential, congressional and state-level candidates in the 2020 elections who support access to abortion.
Not to be outdone, the very next day following Planned Parenthood’s announcement, the pro-life Susan B. Anthony List launched a $52 million campaign to support President Trump’s reelection bid.