David Ogilvy, in his seminal book, Ogilvy on Advertising, suggested that the more awards you saw in a prospective advertising agency’s lobby or reception area, the further away you should stay from them.
I know what he means…
Business people are perplexed as to why a national pro-life competitor to Planned Parenthood has yet to emerge.
I admit, it’s frustrating.
But now that I’ve been working in the industry full-time for five years, I believe I better understand the reasons why.
Today, let’s talk about one of those reasons which I’ll put under a broad heading: information…
Several weeks ago, the Executive Director and several members of the Board of Directors of a Pregnancy Help Center located in a large city, asked to meet with me and one of their key benefactors who has a strong marketing background in sales and marketing.
Although they had specific issues they wanted to talk about, I would say the overarching request this PHC’s leadership team had was to discuss ideas on how to compete more effectively against the local abortion facility near them…