Why I Created this Site. PLEASE Read This First!

Note: All the opinions expressed in the articles on this site are my own, and do not necessarily represent the opinions of any organizations I work for, or with.

I used to be “pro-abortion.”

So much so that I agreed to the abortion of my own child when I was a young man.

It’s been quite a journey from what I believed then, to what I believe now.

I won’t go into the details here on what a bumpy ride that journey has been, but if you’re interested, you can learn more here: My journey from pro-abortion to pro-life 

I began working part-time in pro-life in 2013, and have worked full-time since 2015.

That being said, I don’t consider myself to be working in the pro-life “movement.”

Rather, I work in pro-life “business.”

I created this site to help pro-life supporters, especially those who have business backgrounds, understand the difference between the pro-life movement, and pro-life business.

And yes, there is a difference. And it’s a BIG one.

Before I say what I’m about to say, please understand this : I love and support the pro-life movement.

However, what I have come to believe based on my work over the past 7 years is that the pro-life movement is not oriented towards how to compete effectively, from a business perspective, against the abortion industry, especially against Planned Parenthood.

When I say this to many of my fellow pro-lifers they look at me like I’ve lost it.

So please let me explain what I mean.

In my opinion, the pro-life movement is a social justice movement.

It’s primary purpose is to work towards achieving the legal protection of the lives of preborn children in their mothers’ wombs.

This is as it should be, and the pro-life movement has made great progress in this regard.

However, unlike the pro-life movement, the abortion industry’s primary purpose is business, not social justice.

Yes, I realize the abortion industry has a so-called social justice arm (“reproductive rights! My body, my choice!”), but the purpose of that Public Relations section of the abortion industry is to keep the supply lines open so that abortion customers will continue to flow into abortion facilities.

And flow they do. Many tens of thousands every single month.

The abortion industry deals in blood money transactions, trading human lives for dollars.

It’s customers are pregnant women who want to be un-pregnant.

What competing alternative do pro-lifers offer to these women?

Clearly, the alternative to getting an abortion is to choose life.

And the “service” of choosing life is offered through pro-life Pregnancy Help Centers (aka Pregnancy Resource Centers, Crisis Pregnancy Centers).

I have worked directly with many Pregnancy Help Centers (PHCs) across the country for the past 5 years, helping them with marketing, so I hope you will be open to considering that what I’m about to say is credible.

Here’s what I view as the main problem with Pregnancy Help Centers.

From a business perspective, as measured by market share (market share = the number of abortion-minded women who go to a Pregnancy Help Center and end up choosing life, compared to the number of abortion-minded women who go to an abortion facility and end up getting an abortion), the vast majority of PHCs are not competitive – as in low single digit market share, at best.

Most of my writings on this site will cover why I think that is the case.

But let me go ahead and state here what I believe to be the core fundamental cause of this low market share problem: I believe Pregnancy Help Centers operate as if they are contained within the pro-life movement, and the pro-life movement is primarily focused on justice for preborn babies.

Why is that a problem from a business perspective?

It’s a problem because those preborn babies are NOT the decision makers when it comes to choosing between the competing alternatives of choosing life, or choosing abortion.

The pregnant woman IS the decision maker.

I believe this “pro-life movement orientation” leads to all kinds of competitive weaknesses for PHCs – and I will cover those extensively in my writings.

Instead of viewing themselves as contained within the pro-life movement, I believe Pregnancy Help Centers should see themselves as businesses that compete for abortion-minded clients against abortion facilities, and measure their success in terms of market share.

Who is this website for?

This website is primarily for pro-life people who have an understanding of business; want to learn more about why PHCs are not competitive from a business perspective; and want to know what can be done to make them more competitive.

Many of the things I write about will be controversial.

I invite you into the conversation, especially if you disagree with me. You can do that by writing comments below any of the articles.

I want to learn from you as well, so my commitment to you is that I will engage with you IF you bring more than just emotional comments to the discussion.

In other words, please don’t just talk about the evils of abortion. I already agree with you on that.

Also, I check all comments and have to approve them before they appear on the site, so comments or questions that don’t really advance a topic won’t get through.

So if you’re really angry about something I write, and just want to bluster about it, your comment won’t make it.

If, however, you use logic and data to explain why you think I’m wrong, I’m happy to put those comments through and engage with you.

I look forward to continuing the conversation.

Regards,

Brett