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Picking up where we left off in the previous post, I imagine you may have experienced a strong reaction to my statement that Planned Parenthood typically destroys its local pregnancy help center competition.

Perhaps when you attended your local PHC’s annual banquet, they reported to you that they had saved 100 lives from abortion last year. How on earth could that mean that Planned Parenthood “destroyed” them?

Good question.

As I always do, let me first be clear that when I make that claim, I am taking off my moral hat, and wearing by business competitor hat.

From a business competitor standpoint, “100 lives saved” doesn’t give me much useful information unless I know how many lives my competitor “took.”

In other words, what is my “market share” relative to my competition?

Very few (I’m only aware of one) PHCs report anything like market share numbers to their investors (benefactors) because, if they did, the investors would likely have a heart attack, and wonder if their charitable giving might be better invested elsewhere.

If, for example, the PHC you support with your charitable investment dollars reported 50 lives saved from abortion, but that their competitor, the local Planned Parenthood facility, conducted 1,000 abortions, would you be satisfied with the PHC’s performance?

That would equate to a market share of 50/(1,000 + 50) = 4.7%, versus Planned Parenthood’s market share of 95.3%.

Another way to state those numbers is that for every 10 potential women “in the market” who chose either abortion services offered by Planned Parenthood, or “choose life” services offered by the PHC you support, 9.5 women chose to go with Planned Parenthood’s abortion offering.

Or, if you prefer, 95 out of every 100 women chose Planned Parenthood’s abortion services instead of choosing your PHC’s life services.

Again, from a business competitor perspective, I would consider that a market failure unless the PHC I supported started showing consistent progress, year after year, in increasing its market share relative to Planned Parenthood.

Until tomorrow….

Regards,


Brett

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