The abortion industry’s “new” product, the abortion pill, brings an abortion to a woman, instead of the woman having to go get an abortion.
The competitive power of this product “benefit” should not be underestimated by the Pro-Life Business Industry.
In our “on demand” culture, the abortion pill effectively moves the process of getting an abortion much closer to “abortion on demand.”
Today’s “Unthinkables” Are Tomorrow’s Realities
I hope you took a few minutes to read the LA Times article I referenced yesterday.
If not, here is the article again:
Please pay close attention to the last paragraph in that article: “Newsom also signed legislation that streamlines access to birth control medication provided by Planned Parenthood, allowing women to be prescribed the drugs through an app on a smartphone. Prior to the signing of the bill, the assumption was that California law required use of videoconferencing for long-distance prescriptions.” (emphasis mine)
I want to focus primarily on the phrase “the assumption” in that last sentence.
There are currently a couple of key assumptions about the abortion pill:
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It will remain a prescribed drug
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It will remain expensive, in the $500 range
For those organizations that control the supply of the abortion pill, I’m sure they hope those assumptions remain true because those restrictions generate a lot of financial profit for them.
However, I was on a call with several Executive Directors of Pregnancy Help Centers a few weeks ago, and one of the EDs talked about women she knew who had crossed the border into Mexico to access “abortion drugs” illegally because they were so cheap.
I submit to you that, over time, it is plausible that the demand for the abortion pill will be so great that there will be tremendous pressure on government officials to transform the abortion pill into an over-the-counter drug, offered at much lower prices (very possibly government subsidized) with broad distribution through both brick-and-mortar and online stores.
While saying that, I also remind you that about 90% of women who want abortions are early enough in their pregnancies that they are eligible for the abortion pill.
Easy, on-demand access, to the privacy of an abortion in your own home, by way of a very affordable abortion pill that is available everywhere.
That is the product challenge that the Pro-Life Business Industry should be preparing for, but for the most part, isn’t.
What should a Pregnancy Help Center do to effectively compete against this plausible future reality?
We’ll explore that tomorrow.
Regards,
Brett