When it comes to competing effectively against Planned Parenthood, as measured by market share, a Pregnancy Help Center (PHC) must be equipped to compete at a major league level.
That’s where Planned Parenthood plays in terms of the 4 Ps of marketing.
Unfortunately, most PHCs currently operate at a minor league level…
“You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar
I’ve known this quote from Zig Ziglar for quite some time.
Direct marketers often use a variation of this, “Find out what people want, and give it to them…”
In the quote we used last week about the responsibility of a Board of Directors, there was this interesting part, “When corporations hit bumps in the road, all fingers typically point back to the board of directors.”
Indeed.
But whose fingers are doing the pointing…?
In yesterday’s article, I made the following statement about what I would do if I started at new Pregnancy Help Center:
“…I would begin with a robust Promotion strategy backed by a substantial, non-negotiable, budget. And, I would only bring on Board Members who bought in to that strategy…”
Imagine that you just started a new business, and you can prove with real measurable results, how your product or service improves the lives of your prospective customers.
In other words, your business is truly “customer-centered,” and the customers and clients who purchased your product or service could testify that their lives were made better in some way by having purchased and used your product…
In their pursuit of developing products and services that consumers will “love,” product developers and marketers have a tendency to “over-engineer” their products – meaning a tendency to try to develop a product that will be “all things to all people…”
In the midst of this coronavirus crisis, I saw an interesting news headline this morning about some individuals in Congress being dissatisfied about the contents of a bill that will counter some of the negative effects of the crisis on the economy.
However, those dissatisfied individuals said they were going to go ahead and vote for passage of the bill because time was of the essence, and they didn’t want the pursuit of a great bill to be the enemy of a bill that is “good enough…”
I think it is fair to summarize yesterday’s comments from one reader as follows: Yes, for the emergence of some large well-known national Pregnancy Help Center brands, but no, on there being just one big monopoly PHC organization, and also, there should still be some local PHCs that operate independently from those big national PHC brands.
I agree with all of this…
To continue with yesterday’s thought experiment about a “PHC Stock Market,” what would happen after a large number of under-performing PHCs began to cease operations?
I believe that all available pro-life philanthropic capital in the Pro-Life Business Industry would start to flow, in a concentrated manner, to a handful of organizations that consistently proved by their results, as measured by market share, that they had business models worthy of attracting capital that enabled expansion of those businesses…
If you have “free markets” blood running through your veins, I imagine it may have startled you a bit yesterday when I claimed that “low barriers to entry” to start a new PHC are not necessarily a good thing…