Four years ago, I was invited to listen in on a “sales” training call conducted by a national pro-life organization that is well-known in the Pro-Life Business Industry.
I was excited because I was at the beginning of a steep learning curve about how “sales” works in the Pro-Life Business Industry…
For today, let’s discuss the most important key process: the first personal interaction between the abortion-minded woman and a sales professional at the PHC.
That interaction takes place by phone about 80% of the time, but can also happen through text and email…
If you are a salesperson, what would you say if a prospective customer called you, and the first question she asked was if you provide the product that your competitor offers?
If you say to her, “No, we don’t offer that, but what we do offer is this (your product),” what do you think will happen…?
Can you imagine how women facing an unexpected pregnancy see themselves? After all, they are surrounded by a culture that tells them that an unexpected pregnancy is a mistake.
While it’s true, in many cases but not all, that a woman may have exercised poor judgement in doing what led to her unexpected pregnancy, the unexpected pregnancy itself is a unique human being – NOT a mistake…
In yesterday’s article, we discussed falling into the marketing trap of “If you build it, they will come.”
Just as insidious is the trap of “The product is so good, it sells itself…”
In business,”If you build it, they will come,” is not a good marketing strategy.
You have to tell people what you built, what problem it will solve for them, and then invite them to take action…
Several weeks ago, the Executive Director and several members of the Board of Directors of a Pregnancy Help Center located in a large city, asked to meet with me and one of their key benefactors who has a strong marketing background in sales and marketing.
Although they had specific issues they wanted to talk about, I would say the overarching request this PHC’s leadership team had was to discuss ideas on how to compete more effectively against the local abortion facility near them…
What a game yesterday in the Super Bowl! I thought the Kansas City Chiefs were out of it, but they showed, once again, that they are the comeback kids!
As always, the TV advertisements during the Super Bowl were a mixed bag.
Some were very entertaining, even memorable…
If you’re still with me after I criticized Pregnancy Help Centers yesterday, I’m grateful.
My hope is that you will trust that my intent is to make some things apparent about PHCs that are not so readily apparent to most pro-lifers.
I do that with a desire to help upgrade the competitiveness of PHCs in their daily battles against abortion facilities, and by doing that, help the Pro-Life Business Industry (PLBI) win the market war against the Abortion Industry (AI)…
I claimed yesterday that Pregnancy Help Centers, in general, are performing poorly at ministry.
This claim will bring scorn my way from many in the Pro-Life Movement who will tell me that I don’t know what I’m talking about because “ministry” is about serving others, and folks who work at Pregnancy Help Centers have huge hearts for service…