Women Want to Thrive
For the remainder of this week, I want to share with you some of my thoughts on an existing Pregnancy Help Center business model that I believe “gets it.”
What do they “get” exactly…?
Your Product as the Deus ex machina
When I was on the stage, I had the honor to tell the story of a young woman who faced an unexpected pregnancy last year, and had used the internet to search for information about abortion.
In other words, she was searching for the product offered by Planned Parenthood…
Two Birds with One Stone
I think it is fair to summarize yesterday’s comments from one reader as follows: Yes, for the emergence of some large well-known national Pregnancy Help Center brands, but no, on there being just one big monopoly PHC organization, and also, there should still be some local PHCs that operate independently from those big national PHC brands.
I agree with all of this…
Putting Lamps Under Baskets
To continue with yesterday’s thought experiment about a “PHC Stock Market,” what would happen after a large number of under-performing PHCs began to cease operations?
I believe that all available pro-life philanthropic capital in the Pro-Life Business Industry would start to flow, in a concentrated manner, to a handful of organizations that consistently proved by their results, as measured by market share, that they had business models worthy of attracting capital that enabled expansion of those businesses…
My Precious!
Oh, how we love to fall in love with the product, or service, our company provides.
We put in long hours over days, weeks, years, and sometimes decades, crafting our products, refining them over and over so that they shine so brightly…
Branding Seems Easy, But It’s Hard
On Saturday, I had the honor to speak at the Pro Women’s Healthcare Centers (PWHC) conference.
My topic was internet marketing, so I covered both branding and direct response marketing.
Following my remarks, I had a very lively discussion with audience members about branding…
Where, Oh Where, Are the Sales Professionals?
Yesterday, I ran quickly through the story of how one national pro-life organization trains sales professionals at PHCs to answer the question, “Do you provide abortions?” with the immediate response, “No. We neither perform, nor refer for, abortions.”
I experienced that “training” four years ago, and I am sorry to say that the same organization continues to train PHCs to answer the question that way…
Helping Your Competitor Beat You
Four years ago, I was invited to listen in on a “sales” training call conducted by a national pro-life organization that is well-known in the Pro-Life Business Industry.
I was excited because I was at the beginning of a steep learning curve about how “sales” works in the Pro-Life Business Industry…
What’s That You Say?
For today, let’s discuss the most important key process: the first personal interaction between the abortion-minded woman and a sales professional at the PHC.
That interaction takes place by phone about 80% of the time, but can also happen through text and email…
What Is a Pregnancy Help Center Selling?
If you are a salesperson, what would you say if a prospective customer called you, and the first question she asked was if you provide the product that your competitor offers?
If you say to her, “No, we don’t offer that, but what we do offer is this (your product),” what do you think will happen…?