Keeping Emotions In Check
When we are passionate about the products and services we offer our customers, it is very difficult to objectively evaluate just how much value our customers get from our products.
After all, passion is an emotion…
All Hat, No Cattle
In the previous article, I finished with the claim that, like the sharks on Shark Tank, a pro-life philanthropist who saw a typical PHC’s “sales” results, would say to a PHC board of directors and its executives, “I’m out, until you fix this.”
In their competition against Planned Parenthood, the vast majority of PHCs in the U.S. cannot bring forward a data-centric analysis that proves to a prospective pro-life philanthropist that there is significant demand for the PHC’s “choose life” product offering, as measured by market share…
Emotional Betrayal
I joined the pro-life movement relatively late in life.
I wish I had written down the exact year, but the first time I made the trip to the March for Life in Washington D.C. was about the year 2010 when I was 44 years old…
The Best of Intentions
Economist Milton Friedman once said in reference to governmental public policy programs, “One of the great mistakes is to judge policies and programs by their intentions rather than their results.” (emphasis mine)
This weekend, I had a fruitful discussion with my youngest son about the importance of measuring success using dispassionate metrics – dispassionate here meaning objective and unemotional…
The Best Defense is a Good Offense
How can a Pregnancy Help Center compete effectively against the “convenience” of the abortion pill offered by the abortion industry?
I don’t think there is an easy answer to this…
In the “Unlikely” Event that…
The abortion industry’s “new” product, the abortion pill, brings an abortion to a woman, instead of the woman having to go get an abortion.
The competitive power of this product “benefit” should not be underestimated by the Pro-Life Business Industry…
Skate To Where the Puck Is Going To Be
The abortion industry’s “product offering” continues to evolve rapidly.
Specifically, medical abortions, also known as the “abortion pill,” continue to make up a greater portion of overall abortions…
From Top to Bottom
The Board of Directors of a “benefactor-centered” Pregnancy Help Center (PHC) has decided, based on market share data that reveals the PHC is losing its competitive battle against Planned Parenthood, that it must bring in new leadership to transform the PHC into an organization that can compete successfully, as measured by market share…
Coaching the Coaches
When it comes to competing effectively against Planned Parenthood, as measured by market share, a Pregnancy Help Center (PHC) must be equipped to compete at a major league level.
That’s where Planned Parenthood plays in terms of the 4 Ps of marketing.
Unfortunately, most PHCs currently operate at a minor league level…
Give Them What They Want
“You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar
I’ve known this quote from Zig Ziglar for quite some time.
Direct marketers often use a variation of this, “Find out what people want, and give it to them…”