I’m sure the title of the article caught your attention!
My question to you, as well as to myself, is why does that imperative – “Don’t be generous. Be demanding.” – cause such a negative emotional reaction within us?
In yesterday’s article, I mentioned the concept of “buyer’s remorse,” also sometimes called “buyer’s regret.”
This occurs when the buyer of a product or service eventually realizes that they made a mistake – that the product they bought did not measurably improve their lives, and instead, likely diminished their lives in a specific way…
Yesterday, I was blessed to participate in a three-way phone conversation with Bridget VanMeans, the leader of ThriVe Express Women’s Healthcare (Read my articles about ThriVe here, here, here, and here), and a pro-life benefactor (he subscribes to my articles but I don’t have permission to use his name here) who wanted to learn more about ThriVe’s strategy.
As always, Bridget offered a treasure trove of insights about what it takes for a pro-life Pregnancy Medical Center to win, as measured by market share, against Planned Parenthood…
When you were a teenager, did you talk a big game about all the problems in the world, and how you were sure you had the answers?
I know I did.
And those answers always went something like this: Equality! Justice! Fairness! Love! Generosity…!
Just a thought experiment, but I wonder what would happen if all pro-life pregnancy centers converted from non-profits to for-profits?
Would “donations” dry up?
I’m not sure, but even if that happened, I don’t think that would necessarily be a bad thing…
In yesterday’s article, I made the assertion that even experienced marketing and sales professionals, who would habitually only invest in an opportunity based on quantitative numbers, have a tendency to throw that habit out when it comes to investing in pro-life pregnancy centers…
“People don’t do what you expect but what you inspect.” -Louis V. Gerstner, Jr.
If you have a marketing or sales background, I hope you were disappointed when I revealed to you the standard response given by most pro-life pregnancy centers when asked by an abortion-seeking woman, “Do you provide abortions?” henceforth referred to as “the question…”
In yesterday’s article, I made a bold assertion:
“Here’s a painful truth about the Pro-Life Business Industry: In the way they interact with abortion-seeking women on first contact, many, if not most, pro-life pregnancy help centers, from a marketing and sales perspective, do not demonstrate that they have those abortion-seeking womens’ best interests at heart…”
Recently, while I was listening to a podcast of an internet marketer I greatly admire, he revealed what I think may be the best definition of marketing I’ve ever heard: “Marketing is about convincing people to want what they truly need.”
Convincing people to want what they truly need.
Implicit in that statement is that people may not – and I would say they often don’t – know what they truly need…
Back in the dotcom boom days in the late 90s, I was in charge of marketing for a dotcom start-up with a new wireless technology.
And our executive team went on the road often to present our “case for support” to private investors and investor groups that wanted to invest in high tech…