In yesterday’s article, I made a bold assertion:
“Here’s a painful truth about the Pro-Life Business Industry: In the way they interact with abortion-seeking women on first contact, many, if not most, pro-life pregnancy help centers, from a marketing and sales perspective, do not demonstrate that they have those abortion-seeking womens’ best interests at heart…”
Recently, while I was listening to a podcast of an internet marketer I greatly admire, he revealed what I think may be the best definition of marketing I’ve ever heard: “Marketing is about convincing people to want what they truly need.”
Convincing people to want what they truly need.
Implicit in that statement is that people may not – and I would say they often don’t – know what they truly need…
Back in the dotcom boom days in the late 90s, I was in charge of marketing for a dotcom start-up with a new wireless technology.
And our executive team went on the road often to present our “case for support” to private investors and investor groups that wanted to invest in high tech…
When we are passionate about the products and services we offer our customers, it is very difficult to objectively evaluate just how much value our customers get from our products.
After all, passion is an emotion…
In the previous article, I finished with the claim that, like the sharks on Shark Tank, a pro-life philanthropist who saw a typical PHC’s “sales” results, would say to a PHC board of directors and its executives, “I’m out, until you fix this.”
In their competition against Planned Parenthood, the vast majority of PHCs in the U.S. cannot bring forward a data-centric analysis that proves to a prospective pro-life philanthropist that there is significant demand for the PHC’s “choose life” product offering, as measured by market share…
I joined the pro-life movement relatively late in life.
I wish I had written down the exact year, but the first time I made the trip to the March for Life in Washington D.C. was about the year 2010 when I was 44 years old…
Economist Milton Friedman once said in reference to governmental public policy programs, “One of the great mistakes is to judge policies and programs by their intentions rather than their results.” (emphasis mine)
This weekend, I had a fruitful discussion with my youngest son about the importance of measuring success using dispassionate metrics – dispassionate here meaning objective and unemotional…
How can a Pregnancy Help Center compete effectively against the “convenience” of the abortion pill offered by the abortion industry?
I don’t think there is an easy answer to this…
The abortion industry’s “new” product, the abortion pill, brings an abortion to a woman, instead of the woman having to go get an abortion.
The competitive power of this product “benefit” should not be underestimated by the Pro-Life Business Industry…
The abortion industry’s “product offering” continues to evolve rapidly.
Specifically, medical abortions, also known as the “abortion pill,” continue to make up a greater portion of overall abortions…