I’m sure the title of the article caught your attention!
My question to you, as well as to myself, is why does that imperative – “Don’t be generous. Be demanding.” – cause such a negative emotional reaction within us?
Just a thought experiment, but I wonder what would happen if all pro-life pregnancy centers converted from non-profits to for-profits?
Would “donations” dry up?
I’m not sure, but even if that happened, I don’t think that would necessarily be a bad thing…
In yesterday’s article, I made the assertion that even experienced marketing and sales professionals, who would habitually only invest in an opportunity based on quantitative numbers, have a tendency to throw that habit out when it comes to investing in pro-life pregnancy centers…
As you may know, I love the TV show Shark Tank.
The show turns on its head the adage, “People buy based on emotion, and justify their purchases with logic…”
“I like your idea, but I don’t like you.”
Ouch.
That’s not what an entrepreneur wants to hear after presenting a business opportunity to a prospective investor…
Back in the dotcom boom days in the late 90s, I was in charge of marketing for a dotcom start-up with a new wireless technology.
And our executive team went on the road often to present our “case for support” to private investors and investor groups that wanted to invest in high tech…
In the previous article, I finished with the claim that, like the sharks on Shark Tank, a pro-life philanthropist who saw a typical PHC’s “sales” results, would say to a PHC board of directors and its executives, “I’m out, until you fix this.”
In their competition against Planned Parenthood, the vast majority of PHCs in the U.S. cannot bring forward a data-centric analysis that proves to a prospective pro-life philanthropist that there is significant demand for the PHC’s “choose life” product offering, as measured by market share…
Returning to our Shark Tank example from yesterday’s article, once the sharks pivot from their emotional reaction to a product investment opportunity to an analysis based on data, what questions do they ask?
First, they want some evidence that there is actual demand for the product under consideration…
In yesterday’s article, I claimed that for a typical PHC, the board members’ own strong emotional desires to end abortion results in them losing objectivity when evaluating the performance of the PHC executives and team members responsible for getting results.
Subjective feelings based on emotional intent and trying hard, replace objective data revealing measurable success…
I am grateful for a very insightful comment on yesterday’s post.
Ed commented, “Would PHCs located in certain difficult neighborhoods, cities or even cultures be at a disadvantage if the Cost-Per-Life-Saved metric became ubiquitous and became the sole (emphasis mine) measure of success…?”