Brett Attebery – Page 9 – Pro-Life Author and Speaker Brett Attebery

All Hat, No Cattle

In the previous article, I finished with the claim that, like the sharks on Shark Tank, a pro-life philanthropist who saw a typical PHC’s “sales” results, would say to a PHC board of directors and its executives, “I’m out, until you fix this.”

In their competition against Planned Parenthood, the vast majority of PHCs in the U.S. cannot bring forward a data-centric analysis that proves to a prospective pro-life philanthropist that there is significant demand for the PHC’s “choose life” product offering, as measured by market share…

Tell Us About Your Sales Numbers

Returning to our Shark Tank example from yesterday’s article, once the sharks pivot from their emotional reaction to a product investment opportunity to an analysis based on data, what questions do they ask?

First, they want some evidence that there is actual demand for the product under consideration…

Into the Shark Tank

In yesterday’s article, I claimed that for a typical PHC, the board members’ own strong emotional desires to end abortion results in them losing objectivity when evaluating the performance of the PHC executives and team members responsible for getting results.

Subjective feelings based on emotional intent and trying hard, replace objective data revealing measurable success…

Emotional Betrayal

I joined the pro-life movement relatively late in life.

I wish I had written down the exact year, but the first time I made the trip to the March for Life in Washington D.C. was about the year 2010 when I was 44 years old…

The Best of Intentions

Economist Milton Friedman once said in reference to governmental public policy programs, “One of the great mistakes is to judge policies and programs by their intentions rather than their results.” (emphasis mine)

This weekend, I had a fruitful discussion with my youngest son about the importance of measuring success using dispassionate metrics – dispassionate here meaning objective and unemotional…

The Antidote to Ignorance

In the midst of the ongoing Covid-19 pandemic, we are all learning hard lessons, both personally and professionally, about the costs of both ignorance and ignoring.

The English word “ignorance” is based on the Latin term ignorare, meaning “to not know…”

The Best Defense is a Good Offense

How can a Pregnancy Help Center compete effectively against the “convenience” of the abortion pill offered by the abortion industry?

I don’t think there is an easy answer to this…

In the “Unlikely” Event that…

The abortion industry’s “new” product, the abortion pill, brings an abortion to a woman, instead of the woman having to go get an abortion.

The competitive power of this product “benefit” should not be underestimated by the Pro-Life Business Industry…

Skate To Where the Puck Is Going To Be

The abortion industry’s “product offering” continues to evolve rapidly.

Specifically, medical abortions, also known as the “abortion pill,” continue to make up a greater portion of overall abortions…

From Top to Bottom

The Board of Directors of a “benefactor-centered” Pregnancy Help Center (PHC) has decided, based on market share data that reveals the PHC is losing its competitive battle against Planned Parenthood, that it must bring in new leadership to transform the PHC into an organization that can compete successfully, as measured by market share…