In yesterday’s article, I made the assertion that even experienced marketing and sales professionals, who would habitually only invest in an opportunity based on quantitative numbers, have a tendency to throw that habit out when it comes to investing in pro-life pregnancy centers…
As you may know, I love the TV show Shark Tank.
The show turns on its head the adage, “People buy based on emotion, and justify their purchases with logic…”
“People don’t do what you expect but what you inspect.” -Louis V. Gerstner, Jr.
If you have a marketing or sales background, I hope you were disappointed when I revealed to you the standard response given by most pro-life pregnancy centers when asked by an abortion-seeking woman, “Do you provide abortions?” henceforth referred to as “the question…”
In yesterday’s article, I made a bold assertion:
“Here’s a painful truth about the Pro-Life Business Industry: In the way they interact with abortion-seeking women on first contact, many, if not most, pro-life pregnancy help centers, from a marketing and sales perspective, do not demonstrate that they have those abortion-seeking womens’ best interests at heart…”
Recently, while I was listening to a podcast of an internet marketer I greatly admire, he revealed what I think may be the best definition of marketing I’ve ever heard: “Marketing is about convincing people to want what they truly need.”
Convincing people to want what they truly need.
Implicit in that statement is that people may not – and I would say they often don’t – know what they truly need…
“Affectus Per Solam” means “By Feelings Alone.”
Western secular culture today is moved by a hyper-focus on an individual’s feelings.
When it comes to examining ideas, it’s interesting how often you will hear someone ask another, “How do you feel about that?” instead of “What do you think about that…?”
We humans love a great story.
We are easily pulled into stories about heroic adventure.
The movie industry in Hollywood knows this well.
It’s unlikely you can think of any blockbuster movie that didn’t have a basic plot line of a hero overcoming seemingly insurmountable obstacles to win the day…
“I like your idea, but I don’t like you.”
Ouch.
That’s not what an entrepreneur wants to hear after presenting a business opportunity to a prospective investor…
Back in the dotcom boom days in the late 90s, I was in charge of marketing for a dotcom start-up with a new wireless technology.
And our executive team went on the road often to present our “case for support” to private investors and investor groups that wanted to invest in high tech…
When we are passionate about the products and services we offer our customers, it is very difficult to objectively evaluate just how much value our customers get from our products.
After all, passion is an emotion…