If You Build It, Will They Come?
In business,”If you build it, they will come,” is not a good marketing strategy.
You have to tell people what you built, what problem it will solve for them, and then invite them to take action…
The Name Game
Several weeks ago, the Executive Director and several members of the Board of Directors of a Pregnancy Help Center located in a large city, asked to meet with me and one of their key benefactors who has a strong marketing background in sales and marketing.
Although they had specific issues they wanted to talk about, I would say the overarching request this PHC’s leadership team had was to discuss ideas on how to compete more effectively against the local abortion facility near them…
100 Million Eyeballs
What a game yesterday in the Super Bowl! I thought the Kansas City Chiefs were out of it, but they showed, once again, that they are the comeback kids!
As always, the TV advertisements during the Super Bowl were a mixed bag.
Some were very entertaining, even memorable…
Invest in a Real Pregnancy Help Center
“I am looking for a clinic that handles abortions.”
Yesterday, I had the honor of interviewing a woman who, only 11 months ago, discovered that she was facing an unexpected pregnancy.
Filled with fear, she texted the above message to an organization she believed could help her overcome her fear…
How to Choose Your Pro-Life Investments Carefully
Here’s a hard truth: the vast majority – I estimate 80 to 90% – of the 3,000 pro-life Pregnancy Help Centers are not really competing against Planned Parenthood.
A better description, often used in the pro-life movement, for the majority of these centers would be “Pregnancy Resource Centers,” also known as PRCs…
Investing in Pro-Life: Why Balance is Key
Last week, Planned Parenthood launched its biggest electoral effort in its history. It plans to invest $45 million to support presidential, congressional and state-level candidates in the 2020 elections who support access to abortion.
Not to be outdone, the very next day following Planned Parenthood’s announcement, the pro-life Susan B. Anthony List launched a $52 million campaign to support President Trump’s reelection bid.
What Is the ROI on Investments that Restrict Access to Abortion?
Last week, Planned Parenthood launched its biggest electoral effort in its history. It plans to invest $45 million to support presidential, congressional and state-level candidates in the 2020 elections who support access to abortion.
Not to be outdone, the very next day following Planned Parenthood’s announcement, the pro-life Susan B. Anthony List launched a $52 million campaign to support President Trump’s reelection bid.
The Impact of Overturning Roe versus Wade
Following the March for Life, or any other of the marches that take place in other cities around the country, a question always comes into my mind.
The question is, “How many of those marching truly understand what the impact of overturning Roe versus Wade would be…?”
WHO is a Pregnancy Help Center’s Customer?
If you’re still with me after I criticized Pregnancy Help Centers yesterday, I’m grateful.
My hope is that you will trust that my intent is to make some things apparent about PHCs that are not so readily apparent to most pro-lifers.
I do that with a desire to help upgrade the competitiveness of PHCs in their daily battles against abortion facilities, and by doing that, help the Pro-Life Business Industry (PLBI) win the market war against the Abortion Industry (AI)…
What’s Your REAL Why?
I claimed yesterday that Pregnancy Help Centers, in general, are performing poorly at ministry.
This claim will bring scorn my way from many in the Pro-Life Movement who will tell me that I don’t know what I’m talking about because “ministry” is about serving others, and folks who work at Pregnancy Help Centers have huge hearts for service…