As I demonstrated yesterday, pro-life investors cannot rely on form 990s to determine which pro-life Pregnancy Help Centers deliver the best Return on Investment.
990s simply don’t give you enough, if any, information about the results you want from a PHC: the number of lives saved from abortion…
Imagine two pro-life Pregnancy Help Centers.
Each receives a total investment of $100,000 from pro-life benefactors.
PHC #1 uses its $100,000 and saves 10 lives from abortion.
PHC #2 uses its $100,000 and saves 20 lives from abortion…
David Ogilvy, in his seminal book, Ogilvy on Advertising, suggested that the more awards you saw in a prospective advertising agency’s lobby or reception area, the further away you should stay from them.
I know what he means…
When you peel away the layers of marketing and brand advertising for any product or service, and get down to the bare essentials of what a product’s actual function is, they’re usually not all that exciting.
Psychologically, however, consumers like to be wooed by companies who sell them products…
Here’s what Bridget VanMeans of ThriVe said in our interview about a typical young woman’s mindset:
“She’s also feeling like she’s buying a medical solution, because Planned Parenthood and the abortion movement brainwashed her into thinking that this was a medical choice – not an ethical choice, not even a parenting choice, but a medical choice that simply requires a medical solution…”
For the remainder of this week, I want to share with you some of my thoughts on an existing Pregnancy Help Center business model that I believe “gets it.”
What do they “get” exactly…?
When I was on the stage, I had the honor to tell the story of a young woman who faced an unexpected pregnancy last year, and had used the internet to search for information about abortion.
In other words, she was searching for the product offered by Planned Parenthood…
I think it is fair to summarize yesterday’s comments from one reader as follows: Yes, for the emergence of some large well-known national Pregnancy Help Center brands, but no, on there being just one big monopoly PHC organization, and also, there should still be some local PHCs that operate independently from those big national PHC brands.
I agree with all of this…
To continue with yesterday’s thought experiment about a “PHC Stock Market,” what would happen after a large number of under-performing PHCs began to cease operations?
I believe that all available pro-life philanthropic capital in the Pro-Life Business Industry would start to flow, in a concentrated manner, to a handful of organizations that consistently proved by their results, as measured by market share, that they had business models worthy of attracting capital that enabled expansion of those businesses…
Recall that I was advocating for some kind of “authoritative information mechanism” that would help direct pro-life philanthropic capital to its highest and best use.
To visualize what that might look like, think of the current stock market…