PRESS KIT
Brett Attebery, President and CEO of Heroic Media, released his latest book, Your Pro-Life Bottom Line, unveiling a new approach to pro-life advocacy. In it, he makes the case that now is the time to invest heavily into healthcare efforts that will make abortion irrelevant to thriving, empowered, supported women. He argues that pro-life dollars are much better spent by creating pregnancy healthcare centers that are competitive with industry giants like Planned Parenthood. With places like these, the pro-life cause can begin to shift women’s mindsets from “abortion is my only option” to “I have options and feel empowered to thrive as a mother.” Brett’s nonprofit, Heroic Media, specializes in direct response marketing services like ads on the internet to redirect abortion-seeking women away from Planned Parenthood, connecting them instead to highly skilled pregnancy centers. Brett’s pro-life work is fueled by his experience with the abortion of his own child, and he works full-time to fight the abortion industry.
LEARN MORE ABOUT BRETT
Brett Attebery is a pro-life advocate who currently serves as president of Heroic Media, an organization that specializes in pro-life ads. His work fighting the abortion industry began many years ago when he experienced a profound midlife conversion that led him to a Rachel’s Vineyard retreat in search of healing for the role he played in the abortion of his own child many years earlier. After this experience, he left his job in consumer product marketing and dedicated himself entirely to toppling the abortion industry. In addition to his role at Heroic Media, he founded Americans for Shutting Down Abortion, serves as a Chairman for the National Prayer Luncheon for Life and is the Executive Editor of Pro-Life Magazine.
BRETT IN THE MEDIA
Brett Attebery speaks with EWTN Pro-Life Weekly about how to compete against Planned Parenthood using business marketing concepts.
Suggested
Interview Questions
- You’re involved in so many pro-life causes. Why are you so passionate about ending abortion?
- In Your Pro-Life Bottom Line, you claim you have the most impactful way to utilize pro-life dollars to undermine the abortion industry – what do you propose?
- What does it look like to empower women who are experiencing under-supported pregnancies?
- You say you aim to use business principles in all the pro-life work you do. How does that come through in the way you think about targeting the abortion industry and running pro-life organizations?
- Where can people go to learn more about your work?
